Felita Wong Shen designed her own job in the mid-1990s, at then-revolutionary Internet company, Yahoo! Inc., focusing on cause-related marketing and charitable partnerships. During her tenure, notable alliances included: Former First Lady and Democratic Presidential nominee Hillary Clinton, retired General Colin Powell/White House initiatives, actor/director/producer Rob Reiner's "I Am Your Child" PSA campaigns, Arnold Schwarzenegger's children’s charity, World Wildlife Fund, San Francisco Museum of Modern Art, as well as with legendary sports figures, national charities, and other influencers. Shen also helmed the multi-million dollar Yahoo! Employee Fund and chaired the Board of Directors.
Shen is currently a champion in the realms of personal development, revolutionary anti-aging and sustainable success. She is a business and marketing graduate from the University of Southern California.